The Process
Below is the process that GraFitz goes by and does day in day out for our clients. This is a great resource to see what is suitable to the needs and future goals and objectives of your company.
1) Logo & Corporate Identity
A Logo is a must-have. Your logo makes a company impression for you when you are not present. This is the starting point to your identity and how people perceive your business. Your logo will become your corporate identity, as it relays what exactly your business does and the expected future of your business. A business without a logo is a business without a method or a way to reach out to the market and therefore without a method of reaching the end customer.
2) Branding Concepts
Branding concepts can be your most powerful asset. Your branding concept personifies what you want your business and products to be. It should be distinctive, enduring, and belong only to you. There are several components to a brand: logo, product design, company orproduct name, packaging, and the marketing media you decide to use.
3) Design and Print your Stationery
Every business needs business cards, letterhead, mailing envelopes, invoices, etc. These basic tools are absolutely necessary, and are used in a daily business.
4) Acquire Quality Resources
Investing in good photography and copyright is a good way to begin before going into heavy advertising. Good imaging (photography) equals your good image. Many times you can do text advertisement yourself, but when it involves photography we recommend hiring someone skilled to help you. This is very important if your business sells products which customers need to visualize.
5) Design and Print your Marketing Pieces
This could be any of the following:
- Business Cards
- Catalogs
- Menus
- Brochures
- Presentation Kits
- Flyers
- Posters
- Mailers
6) Website Design and Development
In this technical age, having a website is very important to any business -- just as important as having an actual business card.
A website always works for you; it never needs to rest, is open 24 hours, and clearly communicates what your company is or what it sells. It's your salesman, cashier, your virtual retail store, and many other things. Some businesses cannot survive without a website; others may be able to go without one but will flourish with one. Websites in many cases increase sales and expand your client base.
7) Choosing Website Features
Great websites, like catalogs, are a lot of work; hours of design and planning go into them. Depending on features and functionality, they can become costly. In a lot of ways, investing in a website is like buying a car; price is based on the quality and features of the vehicle. In other words, you get what you pay for. The more features and the more quality time spent designing it, the more it can cost. In order to represent your business in a professional manner and to do business in the best possible way, you have to continually update your website to and be aware of how customers and clients access your site.
It's good to know what your website needs and what it will do for you and your customers. For example, your website can feature some of the following: customized web page design, database access, shopping cart, merchant account to accept credit card payments, map, ftp, forums, contact info, photo gallery, video, audio, etc.
Basecamp: Project management made simple.
The biggest factor in our area of work is project management and we have discovered the perfect tool to help not just us as a business, but also you, 
the client. GraFitz Group Network uses Basecamp, software intended to make project management simple. Basecamp makes online project collaborations organized. Each project that we work on has its own spot on Basecamp and it allows all messages, files, designs and much more to be organized all in one place for everyone to see. This allows for less time searching through emails and forwarding messages to one another.